![]() On 14 January 2014, this news is picked up by the site Abril Uno, known for its ironic content, which publishes an article (deliberately false) in which it refers to the announcement by Philip Morris of the launch on the market of the Marlboro M product, in which the “m” stands for marijuana. We have reached the point where Aldria acquires 45% of the shares of Cronos, a medical cannabis research and development company. Read also: Psychotropic: this is what it means and why it has nothing to do with CBD Marlboro Marijuana: how did this gigantic fake news make it around the world? ![]() Unlike in the United States, where cannabis is still illegal at the federal level (except for some states, including Colorado), cannabis was already legalised nationally in Canada.īeware, we have reached the point where our big fake news has taken root! For this reason, during these years, the large tobacco industries simultaneously started to penetrate the medical cannabis market, investing in this new market.Īltria Group, the parent company of which Philip Morris is also part, decided to invest 1.8 billion dollars in Cronos, a medical marijuana company based in Toronto, acquiring 45%. In 5 years only, the sales have fallen by 14%, an astronomical amount of units. Philip Morris 2015: 798 billion units sold.Philip Morris 2012: 927 billion units sold.To give you a better understanding of the scale of these figures, we report below the figures we are talking about: Let’s start at the beginning: the big tobacco lobbies (including Philip Morris) have suffered a drastic drop in sales over the years. What is real behind the hoax of Marlboro cannabis-infused cigarettes? ![]() The cannabis-infused Marlboro cigarettes, which would have been officially unveiled at the 2015 Superbowl, never existed.īut how is it possible that fake news of this magnitude could have circulated so quickly? We will immediately explain the mystery to you. This news quickly spread around the web, and many smokers and cannabis enthusiasts saw a new opportunity opening up.
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